Shark Tank India-featured Eat Better Co partners with Unicommerce to strengthen its operations

Shark Tank India-featured snacking startup Eat Better Co has partnered with e-commerce enablement technology platform Unicommerce to strengthen its e-commerce operations and accelerate quick commerce fulfilment.

In April 2025, the startup raised Rs 17 crore (approximately $2 million) in a pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital, with participation from existing investors.

Founded in 2020 by Mridula Kanoria, Vidushi Kanoria, and Shaurya Kanoria, Eat Better Co offers a range of clean-label snacks—from dry fruit laddoos and roasted namkeens to nut and seed mixes—crafted with a focus on health, taste, and transparency. The brand has positioned itself as a modern-day alternative to traditional Indian snacks, balancing indulgence with wellness.

Eat Better Co aims to scale its direct-to-consumer (D2C) presence by utilising Unicommerce’s solutions including its multi-channel order management and warehouse management systems. It also aims to boost its online sales and order volumes by automating critical processes like order processing and inventory management, ensuring faster and more accurate deliveries. 

Unicommerce’s flagship platform, Uniware, will enable the brand to process orders received across channels including its website, various marketplaces, and quick commerce platforms through a unified dashboard. Meanwhile, the warehouse management system will synchronise inventory across all facilities in real-time, helping Eat Better Co maintain healthy stock levels, avoid stockouts, and flag underperforming inventory. 

Beyond operational enhancements, Unicommerce provides predictive analytics and actionable data insights, enabling the brand to align its offerings with evolving consumer preferences, including stronger engagement and loyalty. The company said that these efficiencies can increase Eat Better’s capacity to serve customers better and support its long-term vision of scaling. 

Speaking on the partnership, Shaurya Kanoria, Founder, Eat Better Co, said, “We are thrilled to partner with Unicommerce as we work to expand our reach and meet the demands of a growing, health-conscious customer base. Their robust technology solutions will help streamline our operations, ensuring quicker deliveries and a superior customer experience, which are critical to our growth journey.”

Kapil Makhija, MD & CEO, Unicommerce, added, “The healthy snacks market is witnessing remarkable growth, driven by a shift toward mindful consumption as highlighted in our recent industry report. Eat Better’s innovative approach aligns perfectly with this trend. Given the continued surge in sales across quick commerce channels, we are excited to provide the technological pivot for them to streamline their quick commerce operations and scale effortlessly, reduce costs, helping them meet evolving customer expectations with speed and efficiency.” 

Unicommerce claims that it serves 10,000 brands across 7000+ clients in India, Southeast Asia, and the Middle East. Some of its marquee clients include FabIndia, Lenskart, Timex, TCNS, Mamaearth, Sugar, Emami, Urban Company, Blue Star, Cello, Symphony, Healthkart, GNC, boAt, Portronics, TMRW, Mensa, Landmark Group, and Edamama.