Shark Tank India-featured Primebook achieves Rs 62 crore ARR in FY25

Primebook, a Shark Tank India-featured brand known for its affordable Android-based laptops, has concluded FY2024–25 with an annual revenue run rate (ARR) of Rs 62 crore and over 60,000 units sold.

Its fourth quarter performance was particularly strong, contributing Rs 15.6 crore to the annual topline, fueled by increased consumer demand, platform scale, and tighter conversion funnel optimization. Operational metrics also showed healthy growth — return rates remained below 4%, and average selling prices (ASP) increased steadily due to refined product positioning. Primebook also said that during the year it achieved Rs 12 crore ARR on the Amazon marketplace.

“FY2024–25 has been one for the records. The strong adoption of the product has validated our belief in the need for cost-effective and seamless computing,” said Chitranshu Mahant, Co-founder and CEO. 

“With 60,000+ laptops in the hands of learners and professionals across the country, along with a growing ecosystem around PrimeOS, we are keen to carry forth this momentum onto its next phase of growth.”

Aman Verma, CMO and Co-founder of Primebook, added, “This was a year in which numbers alone could not tell the story of growth; it was also a year in which the company deepened its engagement with the users. The present generation needs technology that is powerful, practical, and accessible. At Primebook, we have crafted a brand that stands for these very aspirations. With growth, we aim to provide not merely devices but full-stack experiences that are distinctively Indian and globally relevant.”

Primebook devices run on PrimeOS, which the company claims is the first homegrown Android-based operating system for laptops. The startup said that the OS is engineered to offer a true desktop experience with support for Android apps, keyboard mapping, and multi-window multitasking. It is preparing to launch its Gen 2 series, which promises enhancements in speed, usability, and design.

In late April, Primebook raised $2 million in a pre-Series A round comprising both equity and debt. The funding round saw participation from Inflection Point Ventures, Auxano Capital, and NexG Devices, along with high-net-worth individual investors such as Rikant Pittie, CEO and Co-founder, EaseMyTrip and Bhavesh Gupta, Ex COO, Paytm.