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AppsForBharat, a product studio that develops apps to meet Indian users' spiritual and devotional needs, today announced it has raised $10 million in a Series A funding round led by Elevation Capital, with participation from existing investors Sequoia Capital India and BEENEXT, as well as Matrix Partners India.
The round also witnessed participation from Leading angel investors included Scott Schleifer (Partner, Tiger Global), Saurabh Gupta (Managing Partner, DST Global), Ankush Sachdeva, Farid Ahsan, and Bhanu Pratap Singh (ShareChat Co-founders), Utsav Somani (Partner, iSeed), Anshumani Ruddra (Group PM, Google), Vidit Aatrey and Sanjeev Barnwal (Co-founders, Meesho), and Kun (Founder, CRED).
Commenting on the funding, Prashant Sachan, Founder, AppsForBharat, said, “We are grateful to have such great partners on our journey. As we continue building AppsForBharat, we are putting together a great team that is customer obsessed and approaching it the right way—focussing on user needs as well as driving delight and long-term retention. Our aim is to build products that users love, one that becomes a daily habit for a billion Indians, products that offer happiness and peace. If someone (reading this) is passionate about building products for such needs, we invite them to join our team.”
The funds will be used to create content IPs, build the solution, and hire experts in the product, data, and engineering verticals, according to the startup.
AppsForBharat is a creative firm founded by Prashant Sachan in November 2020 with the goal of reimagining and digitizing the experience of engaging with one's faith. From daily prayers, event planning with guidebooks, and reading scriptures, mantras, and horoscopes, to fasting and meditation, and finally, celebrating the social and cultural aspects of all festivals and auspicious occasions, spirituality and devotion are an integral part of the average Indian's life (in the physical, offline world).
The founder's mission behind AppsForBharat is to create a spiritual-tech firm that solves the Indian population's unmet digital and spiritual needs by providing a meaningful and distinctive user experience on their smartphones. The apps will try to transfer these massive offline habits to an online platform in order to establish a digital habit. No other firm has attempted to rethink faith in a digital gadget in such a thorough way.
Prashant Sachan, Founder, AppsForBharat, said, “Our aim is to build products that users love, one that becomes a daily habit for a billion Indians, products that offer happiness and peace. If someone (reading this) is passionate about building products for such needs, we invite them to join our team.”
The company's first product, SriMandir, strives to be a virtual platform where devotees may establish their own shrines, consume devotional content, connect with prayer groups, and access a massive library of spiritual literature, scriptures, and movies. Users can participate in tailored pravachan (discourses) and virtual Satsang, make temple offerings, and even consult with astrologers and priests for more in-depth interaction.
The team has built a high-quality product (SriMandir) with an average rating of 4.8/5 and over 1 million downloads on the Google Play Store even in the early stages. AppsForBharat will expand to include goods, communities, and services that provide great spiritual, devotional, wellbeing, and meditation-related tools, communities, and services in the future.
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