GTM Buddy, a sales technology and software as a service (SaaS) startup based in Hyderabad, today said it has raised $2 million in a seed funding round led by Stellaris Venture Partners, an early-stage venture capital firm.
According to the startup, the raised capital will be used to improve product capabilities as well as building out the go-to-market teams – across sales, marketing, and customer success functions.
Speaking on the development, Sreedhar Peddineni, Co-founder and CEO of GTM Buddy said, We are delighted to work with Alok and the Stellaris team! They have earned a strong reputation as true partners to the founders in the roller coaster ride of building startups and we look forward to a long partnership with the Stellaris team in building GTM Buddy.”
GTM Buddy, founded by serial entrepreneur Sreedhar Peddineni, Santa Thounaojam, Sundar Vellaichamy, and Chandramani Tiwary, is reinventing the sales enablement market and plans to disrupt it.
Prior to GTM Buddy, Sreedhar Peddineni co-founded Host Analytics, a SaaS platform that was eventually bought by Vector Capital and was a market leader in the financial planning and analysis (FP&A) field. Later, he co-founded Gainsight, a unicorn and category creator in the customer success market that was acquired by Vista Equity Partners in 2020.
By delivering contextually relevant and meaningful information and messages to their prospective buyers, GTM Buddy’s platform powered by a Contextual AI engine helps sellers accelerate their sales and enhance win rates.
Alok Goyal, Partner at Stellaris Venture Partners said: “Despite advances in underlying technologies, current sales enablement solutions fail to meet the needs of the users. They are mostly a user interface on top of a classical folder structure, with basic search and tracking capabilities. Like many other enterprise processes, we believe that this is a space ripe for disruption. With a veteran SaaS entrepreneur like Sreedhar leading the team at GTM Buddy, we are certain that the platform will be a gamechanger in the sales enablement space.”