100Percent Nourishment Private Limited owned direct-to-consumer (D2C) food brand WickedGud announced on Monday that it has raised $340,000 in a pre-seed funding round led by Titan Capital.
The Mumbai-based firm plans to use the funding to expand its brand across D2C channels while also increasing its team to support its early growth, the statement said.
Several angels and marquee investors participated in the round that includes Archana Priyadarshini (Partner at Point One Capital), Gaurav Ahuja (MD at Chrys Capital), Amit Chaudhary (Founder, Lenskart), Aman Gupta and Sameer Mehta (Co-founders, boAt), Harsh Vakharia (Founder, Invideo), and Jorge Fernandez Vidal (Investment Director at Liechtenstein Group).
“Having lived across the globe for more than a decade and being an avid foodie, I truly understand the importance of balancing taste and health. With the backing of Titan Capital and some incredibly smart founder angels and marquee investors, I am extremely excited to embark on this journey of transforming wicked indulgences into truly good and nourishing meals,” according to Bhuman Dani, Founder, WickedGud.
The firm, which was founded by Bhuman Dani, Monish Debnath, and Soumalya Biswas in July 2021, sells non-maida, healthful items (pasta and noodles). It claims to use grains and legumes such as chickpeas, lentils, and rice in its products.
Titan Capital has approximately 150 firms in its portfolio in India and the United States, with a focus on consumer internet, direct-to-consumer brands, SaaS, AI, and computer vision. Last week, the company invested in Anveshan, a D2C brand, in a seed round valued at Rs 3.67 crore.
“WickedGud is as human as a brand can ever get. It’s an enabler for all the mothers out there who constantly worry about their family’s health. The brand promise is unique, the formulation story is unheard of, and the team is high octane. I look forward to seeing them disrupt this space for the better!“ said by Bipin Shah, Partner, Titan Capital.