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Unicorn startup DealShare has decided to cease its business-to-business (B2B) operations and focus solely on its business-to-consumer (B2C) services
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This strategic shift has resulted in layoffs of 130 employees as the company realigns its focus and resources
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DealShare is transitioning to an integrated online and offline model, relocating its headquarters and narrowing its operational focus to key markets
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Despite facing losses of Rs 431 crore in the financial year ending 2022, DealShare continues to attract significant investments, having raised close to $130 million in its Series E funding round in January last year
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DealShare primarily targets middle- and lower-income groups in tier II cities and beyond, offering a variety of essential products through a community group buying model on its app.
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