Vernacular content platform Bluepad raises Rs 1.8 crore to expand team and tech capabilities

Bangalore-based Bluepad, a one-stop platform for aggregated written content in vernacular languages, today said it has raised Rs 1.8 crore ($244K) in a pre-Seed funding round led by Titan Capital and AngelList's syndicate.

According to a release, Bluepad will utilize the raised capital to scale its team and bring technological capabilities, such as improving the recommendation engine and simplifying content discovery on the platform.

Additionally, the startup will also be focusing on bringing technological enhancements to ease content creation and provide value-added content for readers beyond just entertainment needs.

"Our goal is to empower people in India to express their thoughts, opinions, experiences in their regional languages and help them share, connect with millions of readers across India," Sanjyot Bhosale, Co-founder, Bluepad, said.

Bluepad was launched in October 2020 by Sanjyot Bhosale, Devakrishna Asokar, and Kishore Garimella, with an aim to solve the problem of the written content gap that exists on the internet for the regional languages.

"We believe writing as a medium of expression in regional languages needs to have an online platform, where Indian people can share and easily reach out to varied audiences," Sanjyot said.

The founders believe that content such as blogs, informative articles, lifestyle tips, poems, and opinion pieces is typically found in magazines, though having a high readership in the offline world isn't available online due to the existing infrastructure and products. Bluepad plans to solve this issue by providing a platform for blog writers and readers to create and consume written content in their languages. The platform currently supports English, Hindi, and Marathi. It plans to add more regional languages to its platform soon.

“With a massive user base to tap into and creating a platform beyond just entertainment needs, we are sure the talented team at Bluepad will create a huge impact by providing value-adding content in Indian languages," Bipin Shah, Partner at Titan Capital, said.

Bluepad claims since its launch, around 15,000 pieces of content have been published by users on the platform. Bluepad is positioning itself as a 'medium' for the non-English speaking population in India (aka Bharat users), focusing on Marathi, it said.

"With curated content becoming mainstream, we believe that Bluepad can solve the content discovery problem plaguing the vernacular landscape. Instead of joining multiple Facebook, WhatsApp, and Telegram groups, users can find the content they are interested in reading in one single platform,” Kishore Garimella, Co-founder, Bluepad, adds.

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