Whatfix announces $58 million liquidity event for its employees and investors

SaaS-based digital adoption platform Whatfix has announced the launch of its fourth liquidity program, amounting to $58 million.

The startup facilitated liquidity for employees and investors at a premium to prior Series D round valuation.

Eligible current and former employees have been given the opportunity to liquidate a portion of their vested units.

It has consistently facilitated secondary sales from time to time, ensuring that its employees and investors benefit directly from the company’s growth.

Leadership comments

Khadim Batti, Whatfix CEO and co-founder said, “This program reflects our commitment to both business growth and recognizing those who have been integral to our success. We’re fostering a culture of ownership and innovation by offering employees and investors to share in our growth."

"Recently, our customer-first approach was recognized as Whatfix was named the only ‘Customer’s Choice’ in the 2024 Gartner Peer Insights DAP report. This program equally underscores our dedication to employees, reinforcing that our employee-centricity is second to none," Batti added.

Whatfix's $125 million Series E round 

The development comes after Whatfix raised $125 million in a Series E funding round led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2.

The new round was raised at over 50% premium, reinforcing its dominance as a leader in digital adoption platform and fueling its expansion into DAP-adjacent offerings.

What does Whatfix do?

Founded in 2021, Whatfix is advancing the “userization” of application technology by empowering companies to maximize the ROI of digital investments across the application lifecycle. 

Powered by GenAI, the startup's product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics. 

It enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing applications.