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Zomato 'large order fleet' | Image Source - Deepinder Goyal/X
Zomato CEO Deepinder Goyal, who is also a Shark Tank India judge, on Tuesday introduced India's first 'large order fleet' specifically designed to handle large orders for events and gatherings of up to 50 people.
Interestingly, The initiative features an all-electric fleet aimed at improving delivery services for sizable groups.
The fleet addresses a gap in Zomato's service offerings, ensuring efficient handling of big orders which were previously managed by multiple delivery agents, leading to a suboptimal customer experience.
"Today, we are excited to introduce India's first large order fleet, designed to handle all your large (group/party/event) orders with ease. This is an all electric fleet, designed specifically to serve orders for a gathering of upto 50 people," Goyal wrote on X.
Addressing customer experience
Deepinder Goyal, in a post on X, highlighted the motivation behind this innovative fleet, stating, “Such large orders were earlier served by multiple regular fleet delivery partners, and the customer experience wasn’t what we really aspired for... These new vehicles should solve most of the problems our customers face while placing large orders on Zomato.”
The move is part of Zomato's broader strategy to expand its total addressable market by introducing more use cases for food delivery.
Goyal says vehicles are still a “work in progress”
Goyal further said that the large order fleet is still a 'work in progress' with plans to include advanced features such as cooling compartments and hot boxes with temperature control. These enhancements aim to ensure that deliveries arrive in the best possible condition, preserving the quality and temperature of the food, he said.
Today, we are excited to introduce India's first large order fleet, designed to handle all your large (group/party/event) orders with ease. This is an all electric fleet, designed specifically to serve orders for a gathering of upto 50 people. pic.twitter.com/RCH6v0kxfn
— Deepinder Goyal (@deepigoyal) April 16, 2024
Earlier this year, Zomato faced backlash after it launched a 'pure veg fleet' aimed at delivering from vegetarian-only restaurants. Following the criticism on social media, The company quickly retracted plans for distinctive green uniforms and boxes.
"While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet using the color green. All our riders — both our regular fleet and our fleet for vegetarians, will wear the colour red," Goyal said earlier.