Mumbai's HYPE launches AI-powered ecommerce SaaS platform

Homegrown startup Hype today announced the launch of its generative AI ecommerce software-as-a-service (SaaS) platform with an aim to revolutionise the way merchants create, optimise, and manage their online stores.

The Mumbai-based startup said the platform will enable merchants to build high-converting, creative, and performance-driven online stores in seconds by combining cutting-edge artificial intelligence with intuitive design.

"Our platform is built on an advanced AI and machine learning framework that continually learns and adapts to each store's unique data patterns. By harnessing the power of big data, Hype's AI is able to create highly targeted, data-driven optimisations, ensuring merchants stay ahead in the competitive e-commerce landscape," said Hasan Ali Naqvi, CTO of Hype.

According to the startup, The platform not only streamlines the store creation process but also reduces time spent on development and design. “Combining cutting-edge artificial intelligence with intuitive design, Hype empowers merchants to build high-converting, creative, and performance-driven online stores in mere seconds,” the startup said.

With just one click, merchants can approve these AI-generated suggestions, allowing Hype to automatically update the store's UI/UX or install performance-enhancing features without any human intervention or development time, it said.

With the launch of its new SaaS platform, Hype expects to attract a wide range of merchants, from small businesses and startups to established brands looking to optimise their online presence.

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