CRED’s Kunal Shah, Zeropearl VC, others invest $1.1 million in AB de Villiers-endorsed nutrition brand Supply6

Supply6, a Bengaluru-based direct-to-consumer (D2C) nutrition brand, has raised $1.1 million (Rs 9.1 crore) in a seed funding round led by Zeropearl VC, with participation from CRED CEO Kunal Shah, Ashutosh Valani and Priyank Shah of Renee Cosmetics, and Yogesh Kabra of XYXX. 

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Founded in 2020 by Vaibhav Bhandari and Rahul Jacob, Supply6 develops products anchored in the six pillars of balanced nutrition, protein, carbohydrates, fats, fibre, vitamins and minerals, to address hidden deficiencies common in Indian diets.

Its flagship Supply6 360 sachet blends 63 nutrients, including vitamins, minerals, probiotics and plant-based superfoods, providing close to 95% of the recommended daily allowance of Vitamin B12 and 83% of Vitamin D3 in a single serving.

The startup plans to use the raised funds to support the expansion of its product pipeline, further clinical studies, and the development of new formats designed to fit modern lifestyles. It also intends to strengthen leadership roles across growth, strategy and product, deepen its distribution across quick-commerce channels, and selectively enter high-adoption markets such as the GCC and English-speaking countries.

Supply6 has recently launched Salts, a zero-sugar hydration mix, and has built a base of more than 2 lakh customers as of September 2025.

The brand, which is endorsed by South African cricketer AB de Villiers, is available on Amazon, Flipkart, Blinkit, Zepto and Instamart. The startup claims to have a 45% repeat-purchase rate.

Prior to this round, Supply6 raised Rs 10 crore in funding and received a Rs 25 lakh grant from the Karnataka government.