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Nike has announced a partnership with quick commerce service Blinkit to deliver gym accessories within 10 minutes in Delhi NCR, marking a new addition to Blinkit’s expanding product range.
Customers in the region can now order items like yoga mats, sippers, gym gloves, headbands, wristbands, and towels through the Blinkit app and expect doorstep delivery in record time.
New fitness focus in Delhi NCR
Blinkit CEO Albinder Dhindsa shared the news on X, saying that the partnership with Nike will soon extend beyond Delhi NCR to other cities.
Nike’s gym accessories join a roster of offerings that have grown steadily since Blinkit first launched as a rapid-delivery platform.
Nike is now available on Blinkit ✔️
— Albinder Dhindsa (@albinder) January 30, 2025
Get Nike Gym accessories like Yoga mats, Sippers, Gym Gloves, Headbands, Wristbands, Towels delivered in 10 minutes!
(currently available only in Delhi NCR — will be launching in other cities soon) pic.twitter.com/ApZiQsmd20
Broader product line
Blinkit has been introducing a range of items to its app, from smartphones like the new iPhone 16 and Redmi 13 5G to gaming consoles like the PS5.
The company also delivers laptops, monitors, and printers from brands including HP, Lenovo, Zebronics, MSI, and Canon. According to Dhindsa, Blinkit aims to provide convenient access to both essential and nonessential products, with certain items available on a no-cost EMI option for added affordability.
Gift cards and other services
Earlier this week, Blinkit teamed up with GyFTR to offer instant digital gift cards from popular brands such as Tanishq, MakeMyTrip, Apollo Pharmacy, and Decathlon.
These e-gift cards can be delivered within minutes via WhatsApp or SMS and can be redeemed easily for a seamless shopping experience.
Last year, Blinkit collaborated with Unicorn Infosolutions Pvt. Ltd. to make the iPhone 16 and iPhone 16 Plus available for same-day delivery on the devices’ official launch date.
Reaching new territories and events
Blinkit has also begun rolling out specialized services in unique locations. Recently, the app set up deliveries at the ongoing Maha Kumbh Mela 2025 so that pilgrims can order everyday necessities in just a few minutes.
In Gurugram, Blinkit introduced an ambulance service for emergency medical help, emphasizing the company’s commitment to community-focused initiatives.