Cure.fit Separates its Cloud Kitchen Business Eat.fit to Operate as a Separate Entity

• With this transition, Eat.fit will have its own funding and a management team to sell on the Cure.fit platform.
• After the lockdown, Eat.fit’s order volumes fell by 80% as the overall sentiment around ordering in has gone down in the country.
• Cure.fit is also looking to enhance its focus on automating its central kitchens and its supply chain.

Cure.fit, a health and fitness startup,  has said that its food delivery vertical Eat.fit will now be an independent company, according to the reports. The move is aimed at meeting the rising consumer demands from the cloud kitchen sector.

With this change, Eat.fit will have its own funding and a management team to sell on the Cure.fit platform and the other 3P food delivery platforms. Eat.fit currently operates across 15 kitchens in 2 cities and has served over 1.5 million users to date.

After the lockdown, Eat.fit’s order volumes fell by 80% because the overall sentiment around ordering in has gone down in the country. As a result, Cure.fit had locked down kitchens in over a dozen cities to focus only on Bengaluru, Hyderabad, and Coimbatore. The company had also laid off, furloughed 1000 and 600 employees respectively.

“Making Eat.fit a separate entity will allow us to dedicate more time and resources in an efficient manner to make the business grow and deliver value to our consumers, and we hope that doing so can help us deepen our impact in the cloud kitchens and food delivery category in India,” Mukesh Bansal, Cure.fit founder said commenting on the transition.

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While the company’s core business is focused on fitness, Eat.fit played a pivotal role in making users aware of the platform and its concept of holistic fitness. With the transition, the foremost challenge for Eat.fit’s new team is to achieve the pre-Covid scale.

Besides food, the company had also entered the grocery segment in February and recently expanded into the ready-to-eat segment. The company is now strengthening its packaged food business to revive the food business hurt badly by the pandemic.

The company is also looking to enhance its focus on automating its central kitchens and its supply chain to execute its operations even more efficiently.

CureFit is a health and fitness company offering digital and offline experiences across fitness, nutrition, and mental well-being. In March, this year, Curefit had raised ₹832 crore from Singapore’s Temasek, besides existing investors Accel and Chiratae Ventures.

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